- Squarespace Web Designer
- Brand Identity Designer
- Logo Designer
When Sam Clement came to me asking for assistance with the digital presence of his family’s business, I was thrilled to work with him.
Working together with the Clements, I embarked on a comprehensive journey of brand and web identity redevelopment. The brand scheme was meticulously tailored, harmonizing with the company's ethos of efficiency, reliability, and aesthetic simplicity.
Additionally, the creation of a distinctive logo marked a pivotal point in the brand's journey, symbolizing the family’s dedication to excellence and leadership in the industry.
The Clements are an honest, hardworking and straightforward family, and I wanted to represent this cleanly.
Roboto Slab and Source Sans aren’t fussy, but are workhorse typefaces that felt perfect. A monochrome blue color scheme was classic, simple, and fit for bringers of water.